In order for product information to be user-friendly to shoppers as well as search engines, a website should be easily found, read and understood in terms of its colors, measurements, sizes and prices, among other details. When its viewers come from different regions, it should have standard and/or metric measurements.
The images of these products should match the physical items to make sure their color and size are accurate.
There are sellers who only display the prices of their products when these are added to the cart of users.
Perhaps this is because they either have a special promotion or are trying to avail the minimum pricing of the advertising policy.
However, even if hiding prices does not directly affect ECommerce SEO, shoppers tend to leave at once when the product page does not show the pricing details. This can lead to a higher bounce rate, which will be discussed in the following section.
Design Thinking About Shoppers
A website and product page should be designed in such a way that will provide a great shopping experience.
Granting that businesses offer the best products with the most reasonable products in their industry, if their website is difficult to search or navigate, shoppers can get frustration and leave.
Design is also an essential part of SEO. When search engines discover that a website has an exceptionally high bounce rate, wherein visitors leave as soon as they land on its web page, the site’s rankings will begin to plummet.
A website that is designed well is able to lower bounce rates and let visitors browse a number of pages even though they do not easily find the information they need or want.
To become successful, it should be easy to find and navigate
For an eCommerce website to become successful, it should be easy to find and navigate, have reasonable menus and navigation options that let visitors know the information they will see once they click a link.
Images should only be used sparingly because loading them can take time, which can make shoppers impatient and hit the back button.
In this regard, load time is also a ranking factor. Therefore, it is best to have web pages that load fast.
Do Not Add Cluttered or Complex URLs
Visitors are able to access a webpage on an online shop by means of an address, which is called URL.
This includes a lot of information squeezed into a small space. It can contain product names, category name, types of files and/or actions such as “_blank” to allow users to open a new link in another window
Based on SEO standards, URLs should be possibly clear and easy to read, with keywords that are relevant to the text on the resulting page.
Search engines can obtain many, different pieces of information from a URL like lawnmowers for sale or offers of a green and gas-powered variety.
At first glance, users should be able to see what a URL leads to.
When they send the link to others, the recipient will see that the site is about lawnmowers and click to view the products.
A complicated URL such as the first example could confuse people, who would not know where it would lead to.